As a business owner, you know the importance of standing out in a crowded market. And one way to make your business more visible is by creating effective signage. But what makes a sign effective? Here are four critical factors to keep in mind:
Letter Height for Signs The height of your letters is crucial to ensure your message is readable from a distance. A good rule of thumb is that letters are legible from 30 feet per inch of height. This guideline applies to indoor signs or smaller copy on the artwork. For headlines, names, or anything you want to emphasize, refer to the column on our chart that lists a distance for maximum impact.
Thickness of Letters Thinner letters will be harder to read, so it's important to choose a simple bold font that will help grab attention. Test out different fonts in your office by printing out a word or two and taping it up on the wall.
White Space White space is the open area around the copy. We recommend using the 40/60 rule. Generally, copy should take up 40% of the sign, and 60% should be white space. This will allow your words to "breathe" and be more readable. White space will also help the words create a contrast with the background and stand out to the reader.
Color and Contrast Having a high contrast in colors on signage that will be viewed from a distance is very important. Be sure to test out your color combinations. Artwork that looks good on a website or magazine may not hold up on an outdoor sign. If you plan on placing your signage along a road, you need to do some research regarding the free flow of traffic in the area. Look into the speed limit, number of lanes, how busy the road is, and if the sign will be near a stoplight or stop sign. The copy needs to be large enough to read in the few seconds you have the viewer's attention.
Positive Customer Experience:
One of our clients, Lisa from Lisa's Bakery, was having trouble getting noticed by potential customers. After working with us to create new signage with larger letters and high contrast, Lisa saw a significant increase in business. Customers were able to see her bakery from further away and easily read her message, leading to increased foot traffic and sales.
Choosing the right letter size and visibility is crucial for creating effective signage that conveys your message and grabs attention. By considering letter height, thickness of letters, white space, and color and contrast, you can create signage that is readable, impactful, and visually appealing. Remember to test out your designs and consider the location of your signage to ensure maximum visibility. With the right signage, you can attract more customers and grow your business.
Are you looking to create impactful signage for your business? Contact The Loyal Brand today to learn how we can help you create effective and visually appealing signage that will grab your customers' attention and help your business grow, more sign options here > Link.